BetterBettors
Matched Betting
Brand Strategy
Ux and Messaging
Performance Marketing
Understanding BetterBettors’ Core Challenge
BetterBettors is an Australia based matched betting platform that approached us because their brand no longer reflected the value or credibility of their product. The platform is fully legal in Australia and focuses only on horse betting. Their goal is clear: help users minimise losses and increase profit through a structured, strategic system, especially in a market where many people are addicted to gambling and face heavy financial losses.
Race Matrix
Racing Planner
My Race Picks
Promo vs Mug Ratio
P/L Analytics
My Bookies
Revealing Brand Gaps Through a Complete Audit
We began with a complete brand audit, reviewing every touchpoint including their website, communication style, onboarding flow and advertising. The issues were obvious. The brand lacked trust signals, did not highlight legality clearly, and looked similar to high risk gambling platforms. This audit became the foundation for repositioning the brand with a stronger, safer and more intelligent identity.
Competitor Research and Long Term Positioning
We then conducted deep competitor research across betting exchanges, matched betting communities and predictive platforms. This helped us define a sharper and more responsible brand position. A platform built to reduce losses, replace emotional gambling with structure and support users in making controlled, data driven decisions. They also shared their long term vision to expand into more categories in the future, so we planned the positioning and brand system to scale without losing consistency.
Crafting the New Positioning and Communication System
With the clarity set, we developed the new positioning, message architecture and a suite of marketing materials optimised for performance ads. Every piece of communication now focuses on safety, legality, predictability and loss reduction. The refreshed brand finally communicates its real purpose: helping Australians move away from harmful gambling habits and towards a controlled, structured profit system. For more details, visit betterbettors.com.au ➜ .